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The customizable hair care brand launched in August 2022 at Walmart.
October 17, 2024
By: Lianna Albrizio
Associate Editor
The Hair Lab by Strands is expanding into CVS on Oct. 18. The brand, which makes customizable solutions for a myriad of hair concerns, was founded by Eric Delapenha. The range launched in August 2022 at 2,000 Walmart doors and online at Walmart.com nationwide. At the end of 2023, the brand reached $10 million in retail sales and more than 600,000 customers through its Walmart partnership. This past February, the brand launched an e-commerce site on TheHairLab.com. “CVS represents ...
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